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ZAG: The Number One Strategy of High-Performance Brands Marty Neumeier New Riders (September 2006) Note: Although some books seem certain to become “business classics” when published, few earn that designation. All of Marty Neumeier’s works thus far have and, if…
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Here is an excerpt from an article written by Hugh Bachmann, Dominic Skerritt, and Elizabeth Young McNally for the McKinsey Quarterly, published by McKinsey & Company. To read the complete article, check out others, learn more about the firm, and…
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Here is an excerpt from an article by Gal Beckerman that appeared in The New York Times. To read the complete article, check out others, and obtain information about deep-discount subscriptions, please click here. * * * Lynn Novick and…
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Here is an article by Jacques Bughin, James Manyika, and Tanguy Catlin — offering an introduction to an abundance of invaluable material in the McKinsey Quarterly, published by McKinsey & Company. To read the complete article, check out others, learn…
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The Business of Belief: How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe Tom Asaker CreateSpace Independent Publishing Platform (2013) “The reason birds can fly and we can’t is simply because…
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Aristophanes was born in Athens between 450 and 445 B.C.E. into a wealthy family. He had an excellent education and was well versed in literature, especially the poetry of Homer (eighth century B.C.E.) and other great Athenian writers. His writings…
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Here is an excerpt from an article by Kara Ladd and Selena Barrientos for the Good Housekeeping website. * * * Spring is on its way, and with it comes the arrival of holidays like Easter Sunday and Good Friday.…
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Here is an excerpt from an article written by Mohammed Aaser, Jonathan Woetzel, and Kevin Russell for the McKinsey Quarterly, published by McKinsey & Company. To read the complete article, check out others, learn more about the firm, and sign…
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Burn: How Grit, Innovation, and a Dash of Luck Ignited a Multi-Million Dollar Success Story Mei Xu Wiley (March 2021) How and why grit, innovation, and a dash of luck can realize “the promise of America” Mei Xu (pronounced “may…
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The Mosaic That Is Information
One of the greatest challenges that organizations will continue to face in months and years to come is this: How to achieve and then retain a decisive advantage in a competitive marketplace that is increasingly more volatile, more uncertain, more…
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