BusinessWeek
Marty Neumeier began his career as a designer, but soon added writing and strategy to his repertoire, working variously as an identity designer, art director, copywriter, journalist, package designer, magazine publisher, and brand consultant. By the mid-1990s he had developed…
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A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her research spans time, money and happiness. She focuses on questions such as: What actually makes people happy, as…
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Here is an excerpt from an article by Adam Grant featured by LinkedIn Pulse. To read the complete article, check out others, and sign up for email alerts, please click here. * * * Most of us are lucky if…
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Here is a brief excerpt from an article by Travis Bradberry for LinkedIn Pulse in which he reviews a series of basic truths whose importance many (most?) of us either forget or under-estimate. To read the complete article, check out…
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Rita Gunther McGrath, a Professor at Columbia Business School, is regarded as one of the world’s top experts on strategy and innovation with particular emphasis on developing sound strategy in uncertain and volatile environments. Her ideas are widely used by…
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Eric Siegel, PhD, founder of Predictive Analytics World and Text Analytics World, and Executive Editor of the Predictive Analytics Times.com, makes the how and why of predictive analytics understandable and captivating. In addition to being the author of Predictive Analytics:…
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Here is a brief article written by Marissa Ann Mayer for BusinessWeek in 2006. She explains how and why constraints challenge creative initiatives and thereby improve what they produce. Constraints include limited resources such as hours and dollars, of course,…
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Here is a brief excerpt from an interview of Steve Hamm, co-author of Smart Machines: IBM’s Watson and the Era of Cognitive Computing, published by Columbia University Press. He discusses cognitive computing and how it is changing the work and…
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Here is a brief excerpt from an article by Derek Thompson for The Atlantic. In it, he discusses why investors love Jeff Bezos’s global-everything store, even though they aren’t making any money from it yet—and it’s not clear how they…
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Chip Heath’s six basic traits of sticky ideas
Chip Heath’s research suggests that sticky ideas share six basic traits. • Simplicity. Messages are most memorable if they are short and deep. Glib sound bites are short, but they don’t last. Proverbs such as the golden rule are short…
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