A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her research spans time, money and happiness. She focuses on questions such as: What actually makes people happy, as opposed to what they think make them happy? How do small acts create significant change, and how can those effects be fueled by social media? She is widely published in the leading scholarly journals in psychology and marketing, and her work has been featured in a variety of media including The Economist, The New York Times, Wall Street Journal, Washington Post, BusinessWeek, Forbes, CBS MoneyWatch, NPR, Science, Inc, and Cosmopolitan.
A sought-after teacher in the field of marketing, Professor Aaker teaches in many of Stanford’s Executive Education programs as well as MBA electives including “Building Innovative Brands,” “How to Tell a Story,” and “The Power of Social Technology.” Recipient of the Distinguished Teaching Award, Citibank Best Teacher Award, George Robbins Best Teacher Award and both the Spence and Fletcher Jones Faculty Scholar Awards, she has also taught at UC Berkeley, UCLA and Columbia.
A homegrown Californian, Jennifer has studied at the Sorbonne, and counts winning a dance-off in the early 1980’s among her most impressive accomplishments. Follow Jennifer on Twitter: @aaker and The Dragonfly Effect on Twitter: @dflyeffect.
Her latest work, The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change, was co-authored with Andy Smith and published by Jossey-Bass/A Wiley Imprint.
Here is a link to my interview of Jennifer and Andy.
To learn more about her and her work, please click here.