BusinessWeek
Here is a brief excerpt from an interview of Chip Heath co-conducted by Lenny T. Mendonca and Matt Miller. It was featured in The McKinsey Quarterly, published by McKinsey & Company. To read the complete interview, check out a wealth of free online resources, and…
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Chip Heath’s research suggests that sticky ideas share six basic traits. • Simplicity. Messages are most memorable if they are short and deep. Glib sound bites are short, but they don’t last. Proverbs such as the golden rule are short…
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Here is an excerpt from another exceptionally well-written article written by Scott D. Anthony for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please click here. * * *…
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Mark Ingwer, Ph.D, is a consumer psychologist and the managing partner of Insight Consulting Group, a global marketing and strategy consultancy specializing in market research and consumer insights. He has over 25 years experience applying his unique blend of psychology, marketing, and business acumen to helping companies…
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On October 4, 2011, Demand: Creating What People Love Before They Know They Want It, will be published by Crown Business. Written by Adrian Slywotzky with Karl Weber. In my opinion, it is one of the most valuable and will,…
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Here is an article written by Donna Fenn for BNET, The CBS Interactive Business Network. Ignore the dumb title. Only Steve Jobs can train himself to be the next Steve Jobs. He remains a work-in-progress, exploring and embracing (sometimes celebrating)…
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Brandt is an award-winning journalist who has been writing about science and technology for 25 years. He was a correspondent for BusinessWeek magazine for 14 years and editor-in-chief at Upside magazine for five years. He writes about entrepreneurs, Silicon Valley,…
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Here is an article written by Kimberly Weisul for BNET, The CBS Interactive Business Network. To check out an abundance of valuable resources and obtain a free subscription to one or more of the BNET newsletters, please click here. * …
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Here are two of Dan Roam’s core beliefs: “I believe that any problem can be solved with a picture. And that anybody can draw it.” That’s not a BS blurb from one of his books, articles, or speeches. He lives those…
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Deborah L. Jacobs on “10 Things To Do When You Win The Lottery”
Here is a brief excerpt from an article written by Deborah L. Jacobs and featured by Forbes magazine. To read the complete article, check out other sources, sign up for email alerts, and obtain subscription information, please click here. *…
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