Wall Street Journal
What leads products, ideas, and behaviors to catch on and become popular? Jonah Berger studies how word of mouth and social influence drive social epidemics and trends. He is an Associate Professor of Marketing at the Wharton School at the…
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Here is a brief excerpt from an article written by Amanda Foreman for the Wall Street Journal. To read the complete article, check out others, and obtain subscription information, please click here. Illustration credit: Alex Nabaum * * * As…
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Here is a brief excerpt from an article written by Amanda Foreman for the Wall Street Journal. To read the complete article, check out others, and obtain subscription information, please click here. Illustration credit: Thomas Fuchs * * * Ever…
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Here is an excerpt from an article written by Marshall Goldsmith for Talent Management magazine. He observes, “Whether it’s your own or an employee’s, patience and perseverance are key to the change process.” To read the complete article, check out…
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Here is an excerpt from an article written by Dr. Pascale Michelon and featured at the SharpBrains website. As seen in The New York Times, The Wall Street Journal, CNN and more, SharpBrains is an independent market research and think…
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Emily Bennington is holding her breath. Well, not literally, but with a new book coming out this month, she’s certainly feeling the “excited energy” as she calls it. Good thing she knows how to thrive under pressure. Actually, Emily’s latest…
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The Most Powerful Idea in the World: A Story of Steam, Industry, and Invention William Rosen Random House (2010) Note: In an article written for the Wall Street Journal (January 26, 2013), Bill Gates explains why he thinks this book…
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Here is Josh Linkner‘s latest blog post in which he again shares his insights concerning a familiar subject that is infrequently discussed: self-appointed “idea police” who defend the status quo. To check out his website, please click here. To read…
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John Daly is the Liddell Professor of Communication and TCB Professor of Management at The University of Texas at Austin. While at the university, he has won every major award given on campus for undergraduate teaching. Daly has been the…
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Patrick Lencioni on “The Dangers of Dishonest Marketing”
Here is an excerpt from an article written by Patrick Lencioni for his “Pat’s POV” series featured at his website. To read the complete article, check out all the other resources, and sign up for email alerts, please click here.…
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