“There is surely nothing quite so useless as doing with great efficiency what should not be done at all”
A partner at Bain & Company, Chris Zook is co-leader of the firm’s Global Strategy Practice. Zook’s work has focused on companies searching for new sources of profitable growth, in a wide range of industries. His published works include Profit…
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Wet highways do not cause rain.
Many people confuse symptoms with causes when attempting to solve problems. In an article written for Harvard Business Review in 1963, Peter Drucker observed, “There is surely nothing quite so useless as doing with great efficiency what should not be…
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