McKinsey Quarterly
Here is a brief excerpt from an interview of Ann Picard by Rik Kirkland for the McKinsey Quarterly, published by McKinsey & Company. To read the complete article, check out other resources, learn more about the firm, obtain subscription information,…
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Here is a brief excerpt from an article written by James Manyika, Michael Chui, Brad Brown, Jacques Bughin, Richard Dobbs, Charles Roxburgh, and Angela Hung Byers for McKinsey & Company. To read the complete article, check out other resources, learn…
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Here is a brief excerpt from an article written by Martin Hirt and Paul Willmott for the McKinsey Quarterly, published by McKinsey & Company. They discuss six critically important decisions that CEOs must be make at as time when digitization…
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Here is a brief excerpt from a classic article written by Louis V. Gerstner, Jr. for the McKinsey Quarterly, published by McKinsey & Company. In it, he proposes four guidelines to help strategic planners make the crucial leap from plans…
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Here is a brief excerpt from an article written by James Manyika, Jacques Bughin, Susan Lund, Olivia Nottebohm, David Poulter, Sebastian Jauch, and Sree Ramaswamy for the McKinsey Quarterly, published by McKinsey & Company. To read the complete article, check…
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Here is a brief excerpt from an interview of Clay Shirky by Michael Chui for the McKinsey Quarterly, published by McKinsey & Company. To read the complete interview, check out other resources, learn more about the firm, obtain subscription information,…
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Here is a brief excerpt from an article written by Vanessa Chan, Marc de Jong, and Vidyadhar Ranade for the McKinsey Quarterly, published by McKinsey & Company. As they explain, a survey finds that when it comes to reallocating R&D…
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Here is a brief excerpt from an article written by Rajat Dhawan, Kunwar Singh, and Ashish Tuteja for the McKinsey Quarterly, published by McKinsey & Company. They are convinced that the combination of advanced analytics and lean management could be…
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Here is a brief excerpt from an article co-authored by Aaron De Smet, Bill Schaninger, and Matthew Smith for the McKinsey Quarterly, published by McKinsey & Company. They cite new research suggesting that the performance payoff from organizational health is…
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Using marketing analytics to drive superior growth
Here is a brief excerpt from an article by Reship Bhandari, Marc Singer, and Hiek van der Scheer for the McKinsey Quarterly, published by McKinsey & Company. They suggest what can be learned from companies using marketing analytics to drive…
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