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Buyology: Truth and Lies About Why We Buy Martin Lindstrom Crown Business (2008) Preliminary Conclusions About Neuromarketing As Martin Lindstrom explains in the Introduction, he set out to understand “what’s going on in our brains that makes us chose one…
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In Brand Sense: Sensory Secrets Behind the Stuff We Buy, Martin Lindstrom notes that “the effects of sensory branding are astounding. Yes, it’s possible to create a truly spectacular commercial or an advertising jingle you can’t get out of your…
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Here is a recent post by Josh Linkner. He is the author of Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity, published by Jossey-Bass (2011). For more information on creativity, visit joshlinkner.com. “In addition to my blog, you’ll find…
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Here is another valuable Management Tip of the Day from Harvard Business Review. To sign up for a free subscription to any/all HBR newsletters, please click here. Projects fail all the time, and most experts will tell you that…
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The Right Fight: How Great Leaders Use Healthy Conflict to Drive Performance, Innovation, and Value Saj-nicole Joni and Damon Beyer HarperBusiness (2010) As I read the Introduction to this book, I was reminded of two observations by Peter Drucker and…
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Management Rewired: Why Feedback Doesn’t Work and Other Surprising Lessons from the Latest Brain Science Charles S. Jacobs Portfolio/The Penguin Group (2009) In recent years, a number of books have discussed recent research in neurological science and its relevance to…
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Walk the Walk: The #1 Rule for Real Leaders Alan Deutschman Portfolio/The Penguin Group (2009) Deutschman’s objective was to write what turns out to be an especially entertaining and engaging as well as informative analysis of “real” leadership, what Bill…
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Change or Die: The Three Keys To Change At Work and In Life Alan Deutschman Harper Paperbacks (2007 Deutschman asserts that both individuals and organizations are involved in a process of natural selection and will survive the competition only of…
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The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity Richard Florida Harper (2010) With each reconfiguration of the economic landscape, there’s “good news” and “bad news In the first chapter, Richard Florida explains that peaks and…
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How to create “a passionate love affair between a consumer and a brand.”
I have just read the revised and updated edition of Martin Lindstrom’s Brand Sense: Sensory Secrets Behind the Stuff We Buy, first published by Free Press in 2005. He has since published Buyology: Truth and Lies About Why We Buy.…
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