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Ultimate Guide to Google Ad Words: How To Access 100 Million People in 10 Minutes, 2nd Edition

June 20, 2011

Ultimate Guide to Google AdWords: How To Access 100 Million People in 10 Minutes, 2nd Edition Perry Marshall and Bryan Todd Entrepreneur Press (2010) How to pursue business opportunities available at “THE benchmark for advertisers and information providers” Although this…

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Know the 6 Steps in Cost/Benefit Analysis

June 20, 2011

  Here is another valuable Management Tip of the Day from Harvard Business Review. To sign up for a free subscription to any/all HBR newsletters, please click here. We all know we should make an investment when the benefits outweigh…

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What would your choice be?

June 20, 2011

Here is a recent post by Josh Linkner at his website. He is the author of the New York Times bestseller, Disciplined Dreaming, and committed to helping everyone he can to become more creative, more productive, and more personally fulfilled.…

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YouTube Videos Every Entrepreneur Should Watch

June 20, 2011

Actually, I think these are ten YouTube videos that anyone should watch who has an interest in the business world. Here is an excerpt from an article featured by Inc.com that provides the introduction to the first of ten YouTube videos…

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Amy Gutmann (president of the University of Pennsylvania) in “The Corner Office”

June 19, 2011

Adam Bryant conducts interviews of senior-level executives that appear in his “Corner Office” column each week in the SundayBusiness section of The New York Times. Here are a few insights provided during an interview of Amy Gutmann, president of the…

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Open Innovation: A book review by Bob Morris

June 18, 2011

Open Innovation: The New Imperative for Creating and Profiting from Technology Henry Chesbrough Harvard Business Press (2003) A “new vision” of the innovation process In preparation for my second interview of Henry Chesbrough, I recently re-read his Open Business Models…

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The Thought Leader Interview Series: Henry Chesbrough

June 18, 2011

Here is an excerpt from an interview of Henry Chesbrough by Rob Norton. It is the latest in The Thought Leader Interview Series featured by strategy+business magazine, published by Booz & Company. To read the complete interview, please click here. [Photograph…

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The Innovator’s Solution: A book review by Bob Morris

June 18, 2011

The Innovator’s Solution: Creating and Sustaining Successful Growth Clayton M. Christensen and Michael E. Raynor Harvard Business Press (2003) Note: I read and then reviewed this “business classic” when it was first published and recently re-read it. I am even…

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Joe’s Journal: Innovation Without Borders

June 18, 2011

Here’s a treat: A special edition of Joe’s Journal, featuring a talk that Joe Maciariello, the Drucker Institute’s academic and research director, delivered at the inaugural TEDxOrangeCoast event, “Innovation Without Borders,” on May 19 in Costa Mesa, Calif. To see…

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Prescription for Excellence: A book review by Bob Morris

June 17, 2011

Prescription for Excellence: Leadership Lessons for Creating a World-Class Customer Experience from UCLA Health System Joseph A. Michelli McGraw-Hill (2011) A vigorous and comprehensive analysis of UCLA Health System As indicated in previously published books, Joseph A. Michelli is attracted…

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