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My Adventures in Marketing: The Autobiography of Philip Kotler Idea Bite Press (May 2017) To life! If the essential function of marketing is to create or increase demand, then the essential function of demarketing is to reduce or redirect (if…
Read MoreYour Exit Map: Navigating the Boomer Bust John Dini Gardendale Press (May 2017) More than a map, actually; also a compass, travel guide, manual, medical kit, and GPS Over the years, I have worked closely with the owner/CEOs of hundreds…
Read MoreIn The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google (Portfolio/Penguin Random House, October 2017), Scott Galloway suggests that Amazon’s core competence in storytelling. How so? “Through storytelling, outlining a huge vision, Amazon has reshaped the relationship between company…
Read MoreMilton Friedman (1912-2006) was an American economist who received the 1976 Nobel Memorial Prize in Economic Sciences for his research on consumption analysis, monetary history and theory, and the complexity of stabilization policy. These are among my favorite Friedman observations:…
Read MoreThe material that follows is adapted from The Greatest Business Decisions of All Time: Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business, by Verne Harnish, CEO of Gazelles, and the editors of Fortune,…
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When to Change Your Employee’s Goals
Here is another valuable Management Tip of the Day from Harvard Business Review. To sign up for a free subscription to any/all HBR newsletters, please click here. * * * As a manager, what do you do if, after…
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