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The Vision Code: How to Create and Execute a Compelling Vision for Your Business Oleg Konovalov Wiley (January 2021) “Vision without execution is hallucination.” Thomas Edison Even if a company retained Oleg Konovalov to help its C-level executives to formulate…
Read MoreHere is an excerpt from an article written by Dorie Clark for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription information, and receive HBR email…
Read MoreHere is an excerpt from an article written by Shawn McClean, Stephen H. Courtright, Stephen H. Courtright, and Junhyok Yim for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free…
Read MoreHere is an excerpt from an article written b Elizabeth Mygatt for the McKinsey Quarterly, published by McKinsey & Company. To read the complete article, check out others, learn more about the firm, and sign up for email alerts, please…
Read MoreHere is an excerpt from an article from the McKinsey Quarterly, written by Sophie Clarke, Liz Wol and Robert Uhlaner and published by McKinsey & Company. To read the complete article, check out others, learn more about the firm,…
Read MoreHere is an excerpt from an article written by Sherry M.B. Thatcher and Alyson Meister for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription information,…
Read MoreIf I had to select the five most influential articles ever to appear in Harvard Business Review, the first would be Ted Levitt’s “Marketing Myopia” (1960). Another would be this article (October 2006) by HBR‘s then editors who discuss Levitt…
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Marketing Myopia
Here is an excerpt from a “classic” article written by Theodore Levitt, one of the most influential articles ever published by Harvard Business Review. To read the complete article, check out the wealth of free resources, obtain subscription information, and…
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