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In Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers, Raja Rajamannar focuses on five major paradigms through which marketing has evolved. 1. Product Marketing: “The First Paradigm was driven by the product as hero, based on the simple…
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Here is an excerpt from an article written by Keith Ferrazzi, Mary-Clare Race, and Alex Vincent for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription information,…
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The films that John Huston (1901-1986) directed — including The Maltese Falcon, Treasure of Sierra Madre, The African Queen, Moby Dick, and Chinatown — correctly suggest what an interesting person he was to know when not at work. * *…
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Here is a brief excerpt from an article by Mukundarajan V N. Photo credit: listverse.com * * * During winter, birds fly thousands of miles across continents to find temporary homes. Bird migration is one of Nature’s marvels. The…
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I have just read and will soon review Hermione Lee’s new biography of a major contemporary playwright, Tom Stoppard. Here is a selection of his observations that suggest the thrust and flavor of his thinking. * * * o Every…
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Time Smart: How to Reclaim Your Time & Live a Happier Life Ashley Williams Harvard Business Review Press (October 2020) “Happiness is not the subject of this book. It’s the product.” Do you value time more than money or money…
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Here is an excerpt from an article written by Loran Nordgren and Brian Lucas for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription information, and receive…
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According to Adam Grant, it’s a mistake to try to change someone else’s mind. Instead, help them find their own motivation to change. Here is a brief excerpt from his article for The New York Times. To read the complete…
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Present Company: Cultivating Cultures of High Performance in Teams and Organizations Timothy Dukes and Michael Landers Conscious Capitalism Press (January 2021) “We convince by our presence…for better or worse.” Walt Whitman As I began to read this book, I was…
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Good Leaders Lose with Grace
Here is an excerpt from an article written by Tim Leberecht for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription information, and receive HBR email alerts,…
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