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Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story Peter Guber Crown Business (2011) How and why “a purposeful story, well told, is the greatest tool for business” Others have their own reasons for praising…
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Here is an excerpt from an article written by Douglas R. Conant for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts,…
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Here is an excerpt from an article written by Scott Anthony for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please…
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Here is another valuable Management Tip of the Day from Harvard Business Review. To sign up for a free subscription to any/all HBR newsletters, please click here. There has been a lot of debate in the past few years…
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I have just read and will soon review Flying Without a Net: Turn Fear of Change into Fuel for Success, written by Thomas J. DeLong and published by Harvard Business Review Press (June 14, 2011). DeLong examines comparing or what…
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Lisa Hershman is a seasoned business professional and author, who brings a wealth of real-world experience and an innovative style to her position at Hammer and Company. Prior to joining Hammer and Company, she served as Corporate Senior Vice President…
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Here is an article written by the NPR staff for their website. To read the complete article and sign up for free email alerts, please click here. * * * Traffic. Mosquitoes. People who snap their gum. People who crack their…
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Co–authors of The Dragonfly Effect, Jennifer Aaker and Andy Smith live in Lafayette, California, with their three children. A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her…
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Here is an article written by Melissa J. Anderson (New York City) for The Glass Hammer, an online community designed for women executives in financial services, law and business. “Visit us daily to discover issues that matter, share experiences,…
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Use Stories to Persuade
Here is another valuable Management Tip of the Day from Harvard Business Review. To sign up for a free subscription to any/all HBR newsletters, please click here. When it comes to persuading others, rhetoric has its limits — it…
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