Posts
Brandt is an award-winning journalist who has been writing about science and technology for 25 years. He was a correspondent for BusinessWeek magazine for 14 years and editor-in-chief at Upside magazine for five years. He writes about entrepreneurs, Silicon Valley,…
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Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others David Kord Murray Gotham Books/The Penguin Group (2009) A rigorous and comprehensive analysis of the evolution of a creative idea Others have their own reasons…
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Adam Bryant conducts interviews of senior-level executives that appear in his “Corner Office” column each week in the SundayBusiness section of The New York Times. Here are a few insights provided during an interview of David Sacks (founder, chairman and…
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Writing White Papers: How to Capture Readers and Keep Them Engaged Michael A. Stelzner WhitePaperSource Publishing (2006) How to provide valuable information, not just another obvious “infomercial” For those who are interested in understanding the potential value of white papers…
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Stelzner is author of the popular book Writing White Papers: How to Capture Readers and Keep Them Engaged and has written more than 100 white papers for corporations such as Microsoft, HP, SAP, Motorola, FedEx, Monster and Cardinal Health. He…
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Here is the latest post by Joseph A. Maciariello featured in the Joe’s Journal series at the Drucker Exchange (Dx) sponsored by the Drucker Institute. The Dx is a platform for bettering society through effective management and responsible leadership. It…
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Here is an article written by Kimberly Weisul for BNET, The CBS Interactive Business Network. To check out an abundance of valuable resources and obtain a free subscription to one or more of the BNET newsletters, please click here. * …
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Here is an excerpt from an article written by William C. Taylor for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts,…
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Here is an excerpt from an article written by Dorie Clark for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please…
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The Stagecraft of Steve Jobs: How Apple’s CEO uses narrative and dramatic techniques to manage his message
Here is an article about Abz Sharma and David Grant featured by strategy+business magazine, published by Booz & Company. It is based on their article, Narrative, Drama and Charismatic Leadership: The Case of Apple’s Steve Jobs (Subscription or fee required.), that…
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