Interviews

Jonah Berger: An interview by Bob Morris

August 4, 2013

What leads products, ideas, and behaviors to catch on and become popular? Jonah Berger studies how word of mouth and social influence drive social epidemics and trends. He is an Associate Professor of Marketing at the Wharton School at the…

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John Mattone: Part 2 of an interview by Bob Morris

July 29, 2013

John Mattone is known among leaders of Fortune 500 companies as a cutting-edge thinker in the areas of leadership and talent management. He is recognized by the Thinkers 50 as one of the world’s leading management thinkers and by Leadership…

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Nathaniel Philbrick: An interview by Bob Morris

July 27, 2013

Nathaniel Philbrick is a leading authority on the history of Nantucket Island. His In the Heart of the Sea won the 2000 National Book Award. Sea of Glory (2003), is about the epic U.S. Exploring Expedition of 1838–1842. Mayflower: A…

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John Mattone: Part 1 of an interview by Bob Morris

July 19, 2013

 John Mattone is known among leaders of Fortune 500 companies as a cutting-edge thinker in the areas of leadership and talent management. He is recognized by the Thinkers 50 as one of the world’s leading management thinkers and by Leadership…

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Chip R. Bell: Part 1 of an interview by Bob Morris

July 16, 2013

The author of nineteen books, Chip Bell‘s newest book (written with Marshall Goldsmith) is Managers As Mentors: Building Partnerships for Learning. He is also the author of Wired and Dangerous (with John Patterson) and Managing Knock Your Socks Off Service…

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Grant McCracken: An interview by Bob Morris

July 13, 2013

Trained as an anthropologist (Ph.D. University of Chicago), Grant McCracken has studied American culture and commerce for 25 years. He has been featured on the Oprah Winfrey Show and worked for many organizations including Timberland, New York Historical Society, Diageo,…

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Bill Schley: Part 2 of an interview by Bob Morris

July 8, 2013

Bill Schley is the author of The UnStoppables: Tapping Your Entrepreneurial Power (Wiley 2013). The story of how the Chairman of Rackspace, some Navy SEALs, a few Israeli Innovators, and a branding expert got together to discover the heart of…

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Dorie Clark: An interview by Bob Morris

July 2, 2013

Dorie Clark is a marketing strategy consultant and frequent contributor to the Harvard Business Review and Forbes. Recognized as a “branding expert” by the Associated Press, she is the author of Reinventing You: Define Your Brand, Imagine Your Future (Harvard…

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Bill Schley: Part 1 of an interview by Bob Morris

June 27, 2013

Bill Schley is an award-winning branding expert, author, speaker and a life-long entrepreneur. He is President and Co-Founder of the firm BrandTeamSix and is known for creating the Dominant Selling Idea at some of the world’s most successful companies. He…

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Robert Steven Kaplan: An interview by Bob Morris

June 25, 2013

Robert Steven Kaplan is the Martin Marshall Professor of Management Practice and Senior Associate Dean at Harvard Business School. He is also and co-chairman of Draper Richards Kaplan Foundation, a global venture philanthropy firm. Prior to joining Harvard Business School…

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