Interviews
What leads products, ideas, and behaviors to catch on and become popular? Jonah Berger studies how word of mouth and social influence drive social epidemics and trends. He is an Associate Professor of Marketing at the Wharton School at the…
Read MoreNathaniel Philbrick is a leading authority on the history of Nantucket Island. His In the Heart of the Sea won the 2000 National Book Award. Sea of Glory (2003), is about the epic U.S. Exploring Expedition of 1838–1842. Mayflower: A…
Read MoreThe author of nineteen books, Chip Bell‘s newest book (written with Marshall Goldsmith) is Managers As Mentors: Building Partnerships for Learning. He is also the author of Wired and Dangerous (with John Patterson) and Managing Knock Your Socks Off Service…
Read MoreTrained as an anthropologist (Ph.D. University of Chicago), Grant McCracken has studied American culture and commerce for 25 years. He has been featured on the Oprah Winfrey Show and worked for many organizations including Timberland, New York Historical Society, Diageo,…
Read MoreBill Schley is the author of The UnStoppables: Tapping Your Entrepreneurial Power (Wiley 2013). The story of how the Chairman of Rackspace, some Navy SEALs, a few Israeli Innovators, and a branding expert got together to discover the heart of…
Read MoreDorie Clark is a marketing strategy consultant and frequent contributor to the Harvard Business Review and Forbes. Recognized as a “branding expert” by the Associated Press, she is the author of Reinventing You: Define Your Brand, Imagine Your Future (Harvard…
Read MoreBill Schley is an award-winning branding expert, author, speaker and a life-long entrepreneur. He is President and Co-Founder of the firm BrandTeamSix and is known for creating the Dominant Selling Idea at some of the world’s most successful companies. He…
Read MoreRobert Steven Kaplan is the Martin Marshall Professor of Management Practice and Senior Associate Dean at Harvard Business School. He is also and co-chairman of Draper Richards Kaplan Foundation, a global venture philanthropy firm. Prior to joining Harvard Business School…
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