Book Reviews
Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers Raja Rajamannar HarperCollins Leadership (February 2021) How and why a quantum challenge requires a quantum response It is generally assumed that marketing began several thousand years ago when what was…
Read MoreTHRIVE: The Leader’s Guide to Building a High-Performance Culture Andrew Freedman with Paul Elliott Lioncrest Publishing (January 2021) How and why strategic initiatives achieve breakthrough, high-impact results First, I want to commend Andrew Freedman who — with substantial assistance from…
Read MoreThe Vision Code: How to Create and Execute a Compelling Vision for Your Business Oleg Konovalov Wiley (January 2021) “Vision without execution is hallucination.” Thomas Edison Even if a company retained Oleg Konovalov to help its C-level executives to formulate…
Read MoreDigital Business Transformation: How Established Companies Sustain Competitive Advantage From Now to Next Nigel Vaz Wiley (January 2021) How companies thrive by defending, differentiating, or disrupting themselves and their markets Drawing upon wide and deep experience with all manner of…
Read MoreThe Live Enterprise: Creating a Continuously Evolving and Learning Organization Jeff Kavanaugh and Mohammed Rafee Tarafdar McGraw-Hill (January 2021) How resilience and regeneration enable companies to adapt and evolve Note the gerund “creating” in this book’s subtitle. It correctly suggests…
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