Book Reviews
Unthinking: The Surprising Forces Behind What We Buy Harry Beckwith Business Plus/Hatchette Book Group (2011) In this, his latest of five bestselling books, Harry Beckwith shares a number of especially valuable insights. His objective is to share with his reader…
Read MoreSelling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top Nicholas A.C. Read and Stephen J. Bistritz McGraw-Hill (2010) Although Nicholas A.C. Read and Stephen J. Bistritz claim that the approaches they recommend…
Read MoreThe Change Leader’s Road Map: How to Navigate Your Organization’s Transformation Linda Ackerman Anderson and Dean Anderson Pfeiffer/A Wiley Imprint (2010) I recently read the Second Edition of this book (first published in 2001) and the Second Edition of Beyond…
Read MoreThe Invention of Air: A Story of Science, Faith, Revolution, and the Birth of America Steven Johnson Riverhead Books/Penguin Group (2008) It would be an exaggeration to suggest that Joseph Priestley (1733-1804) is the focal point of this book. He…
Read MoreMastering the Dynamics of Innovation James M. Utterback Harvard Business Press, Second Edition (1996) Note: This is one of the books I enjoy re-reading every few years because the material remains relevant despire the inevitable changes in the global marketplace.…
Read MoreTrust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust Chris Brogan and Julien Smith John Wiley & Sons 2010) As Chris Brogan and Julien Smith explain, “The idea for this book came out of our individual…
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