Book Reviews
Shine: Using Brain Science to Get the Best from Your People Edward M. Hallowell, MD Harvard Business Press (2011) How to “find and mine the gold that resides in everyone” I agree with Edward Hallowell: “Put simply, the best managers…
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The Marketing Imagination (Expanded Edition) Theodore Levitt Free Press (1986) Do not be misled by the date of this Expanded Edition: Of the more than 27 billion books on marketing now in print, none has had a greater impact than…
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Ulysses S. Grant: The Unlikely Hero Michael Korda Atlas Books/HarperCollins Eminent Lives Series (2004) Every year about this time, probably because of Presidents Day, I re-read brief biographies. This year, I selected Ulysses S, Grant (1822-1885), 18th President of the…
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Ulysses S. Grant: The American Presidents Series: The 18th President, 1869-1877 Josiah Bunting Times Books (2004) Every year about this time, probably because of Presidents Day, I re-read brief biographies. This year, I selected Ulysses S, Grant (1822-1885), 18th President…
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HBR’s 10 Must Reads: Essentials Various Authors Harvard Business Review Press (2011) This volume is one of several in a new series of anthologies of articles that initially appeared in the Harvard Business Review, in this instance from 1960 until 2006.…
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Evil Plans: Having Fun on the Road to World Domination Hugh MacLeod Portfolio/Pednguin Group (2011) “Evil” was the word the Anglo-Saxons used where we would use bad, cruel, unskillful, defective (adj.), or harm, crime, misfortune, and disease. Of course, this…
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Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School John Medina Pear Press (2008) Note: I read this book as soon as it was published (in 2008) and then reviewed it for Amazon. I recently re-read…
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Ignore Everybody: and 39 Other Keys to Creativity Hugh MacLeod Portfolio/Penguin (2009) As I began to read this book, I recalled a situation years ago in which a little girl (probably seven or eight years old) announced that her foot…
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Unthinking: The Surprising Forces Behind What We Buy Harry Beckwith Business Plus/Hatchette Book Group (2011) In this, his latest of five bestselling books, Harry Beckwith shares a number of especially valuable insights. His objective is to share with his reader…
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Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top Nicholas A.C. Read and Stephen J. Bistritz McGraw-Hill (2010) Although Nicholas A.C. Read and Stephen J. Bistritz claim that the approaches they recommend…
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