Book Reviews
The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success Carmine Gallo McGraw-Hill (2011) Actually, what Carmine Gallo examines with both rigor and eloquence are no longer “secrets,” nor are they insights of proprietary significance to Steve Jobs.…
Read MoreBorrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others David Kord Murray Gotham Books/The Penguin Group (2009) A rigorous and comprehensive analysis of the evolution of a creative idea Others have their own reasons…
Read MoreWriting White Papers: How to Capture Readers and Keep Them Engaged Michael A. Stelzner WhitePaperSource Publishing (2006) How to provide valuable information, not just another obvious “infomercial” For those who are interested in understanding the potential value of white papers…
Read MoreWorkforce of One: Revolutionizing Talent Management Through Customization Susan M. Cantrell and David Smith Harvard Business Press (2010) According to Susan M. Cantrell and David Smith, the single most important factor contributing to superior business results is how supported employees…
Read MoreManager Redefined: The Competitive Advantage in the Middle of Your Organization Thomas O. Davenport and Stephen D. Harding Jossey-Bass (2010) A brilliant exploration of neglected opportunities in the management “ecotone” In Thomas O. Davenport’s latest book, co-authored with Stephen D.…
Read MoreSelling to Big Companies Jill Konrath Kaplan Publishing (2005) Actually, her advice applies to almost every sales situation Frankly, I began to read this book with some skepticism because I had already read dozens (hundreds?) of books about sales –…
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