Book Reviews
Harvard Business Review on Aligning Technology with Strategy Various Contributors Harvard Business Review Press (2011) How and why technology should support your organization’s strategy…not the other way around This is one of the volumes in a series of anthologies of…
Read MoreMass Affluence: Seven New Rules of Marketing to Today’s Consumer Paul Nunes and Brian Johnson Harvard Business Review Press (2004) Lead, Follow, or Get Out of the Customer’s Way Nunes and Johnson help to increase our understanding of an especially…
Read MoreThe Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Eric Ries Crown Business (2011) “There is surely nothing quite so useless as doing with great efficiency what should not be done at all.” Peter Drucker…
Read MoreThe 10X Rule: The Only Difference Between Success and Failure Grant Cardone John Wiley & Sons (2011) How to increase sustainable fulfillment of human potentialities, one’s own as well as those of others Many years ago, I read a book…
Read MoreYour MBA Game Plan: Proven Strategies for Getting Into the Top Business Schools, Third Edition Omari Bouknight and Scott Shrum Career Press (2012) To paraphrase Henry Ford, “Whether you think you can earn an MBA from a top business…
Read MoreSmile Guide: Employee Perspectives on Cullture, Loyalty, and Profit Paul Spiegelman Brown Books Publishing Group (2012) How and why a values-based company can make the world a better place by enhancing the lives of those who work there. Those who…
Read MoreHere is an excerpt from an article written by Joan Magretta for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please…
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