Book Reviews
What Would Drucker Do Now? Solutions to Today’s Toughest Challenges from the Father of Modern Management Rick Wartzman McGraw-Hill (w3012) For every especially important question or an especially serious problem, Peter Drucker probably has the answer or solution. I recently…
Read MoreWhat Would Steve Jobs Do? How the Steve Jobs Way Can Inspire Anyone to Think Differently and Win Peter Sander McGraw-Hill (2012) If you have “insanely great” talents, you don’t need this book. Otherwise…. I recently read this book and…
Read MoreMarketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition Paul Farris, Neil Bendle, Phillip Pfeifer, and David Reibstein Prentice Hall (2010) Note: The review that follows is of the Second Edition (2010), a sequel to Marketing Metrics: 50+…
Read MoreSerial Innovators: Firms That Change the World Claudio Feser John Wiley & Sons (2012) How and why continuous innovation and adaptation can help an organization “live” longer What we have here is a “hybrid” narrative that develops on two separate…
Read MoreThe Intuitive Compass: Why the Best Decisions Balance Reason and Instinct Francis P. Cholle Jossey-Bass/A Wiley Imprint (2012) How to “find solutions beyond the boundaries of what we know” “The intuitive mind is a sacred gift and the rational mind…
Read MoreThe Accidental Creative: How to Be Brilliant at a Moment’s Notice Todd Henry Portfolio/The Penguin Group (2011) How and why almost anyone can learn to survive and (perhaps) thrive in a create-on-demand world Contrary to what this book’s subtitle suggests,…
Read MoreGrow: How Ideals Power Growth and Profit at the World’s Great Companies Jim Stengel Crown Business (2011) How and why “maximum growth and high ideals are not incompatible. They’re inseparable.” Jim Stengel begins the first chapter with two separate but…
Read MoreDEC Is Dead, Long Live DEC: The Lasting Legacy of Digital Equipment Corporation Edgar H. Schein Berrett-Koehler Publishers (2003) Note: I recently re-read this book and was amazed by how relevant its author’s insights continue to be. MIT Sloan School…
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