Book Reviews
Sparks of Genius: The 13 Thinking Tools Robert and Michele Root-Bernstein Mariner Books/Houghton Mifflin Company (1999) A brilliant examination of “the whole point of gourmet thinking and education” I agree with Robert and Michele Root-Bernstein: “By half-understanding the nature of…
Read MoreThe Infinite Resource: The Power of Ideas on a Finite Planet Ramez Naam University Press of New England (2013) How and why “the infinite power of ideas” can help the human race to manage finite natural resources I agree with…
Read MoreHBR’s 10 Must Reads On Communication Editors of Harvard Business Review Harvard Business Review Press (2013) Ten experts explain how to communicate clearly and persuasively, especially in stressful situations This is one in a series of volumes that anthologizes what…
Read MoreStoryBranding: Creating Stand-Out Brands Through The Power of Story Jim Signorelli Greenleaf Book Group Press (2013) A sound introduction to storytelling fundamentals that can help to create or increase demand for whatever you offer for sale Thanks to Stephen Denning,…
Read MoreRain: What a Paperboy Learned About Business Jeffrey J. Fox Jossey-Bass (2009) Note: I read and reviewed this book when it was published about four years ago and recently re-read it in combination with Secrets of Great Rainmakers as I now complete a revised marketing…
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