Book Reviews
HBR’s 10 Must Reads On Communication Editors of Harvard Business Review Harvard Business Review Press (2013) Ten experts explain how to communicate clearly and persuasively, especially in stressful situations This is one in a series of volumes that anthologizes what…
Read MoreStoryBranding: Creating Stand-Out Brands Through The Power of Story Jim Signorelli Greenleaf Book Group Press (2013) A sound introduction to storytelling fundamentals that can help to create or increase demand for whatever you offer for sale Thanks to Stephen Denning,…
Read MoreRain: What a Paperboy Learned About Business Jeffrey J. Fox Jossey-Bass (2009) Note: I read and reviewed this book when it was published about four years ago and recently re-read it in combination with Secrets of Great Rainmakers as I now complete a revised marketing…
Read MoreThe Four Steps to the Epiphany: Successful Strategies for Products that Win Steven Gary Blank Cafepress.com (2007) Here is “a radical reexamination of the entire new product introduction process”…and almost everything that precedes it Note: The review that follows is…
Read MoreYour Survival Instinct Is Killing You: Retrain Your Brain to Conquer Fear, Make Better Decisions, and Thrive in the 21st Century Marc Schoen with Kristin Loberg Hudson Street Press (2013) How and why to turn causes of discomfort into sources…
Read MoreIntelligent Leadership: What You Need to Know to Unlock Your Full Potential John Mattone AMACOM (2013) How “personal choice” can help an organization to achieve breakthrough, high-impact results John Mattone is convinced (as am I) that identifying and developing high-potential…
Read MoreHBR’s 10 Must Reads on Making Smart Decisions Various Contributors and Editors of Harvard Business Review Harvard Business Press (2013 Learn why bad decisions happen to good managers — and how to make better ones This is one in a…
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