Book Reviews
Customer CEO: How to Profit from the Power of Your Customers Chuck Wall Bibliomotion (2013) To paraphrase Pogo the possum, “We have met the customer and we are [or should be] her or him.” Over the years, I have read and reviewed hundreds of books…
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The Referral Engine: Teaching Your Business to Market Itself John Jantsch Portfolio/Penguin Group (2012) First, you must be (or become) worthy of the referrals you seek. Whatever their source of power (e.g. wind, water, coal, nuclear fission), the most effective…
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Disney U : How Disney University Develops the World’s Most Engaged, Loyal, and Customer-Centric Employees Doug Lipp McGraw-Hill (2013) There are valuable business lessons to be learned from “the human architect” of Disney’s magic kingdoms Personal note: Soon after Disneyland…
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Zig Zag: The Surprising Path to Greater Creativity Keith Sawyer Jossey-Bass/A Wiley Imprint (2013) Cutting edge thinking and practical advice on how to follow a path less traveled to breakthrough creativity After introducing eight “powerful, surprisingly simple” steps to creativity,…
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The Power of Why: Breaking Out in a Competitive Marketplace Richard Weylman New Harvest (April 2013) Why you must keep asking “Why?” until you understand why In his book Begin with Why, Simon Sinek asserts — and I agree —…
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Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire Bruce Nussbaum HarperBusiness (2013) How we can “increase our creative ability by learning from others, collaborating, sharing.” I selected one of Bruce Nussbaum’s observations to serve as the title of…
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The Creative Brain: The Science of Genius Nancy C. Andreasen Plume/Penguin Group (2006) How at least some humans “have managed to wrestle [themselves] out of dark caves and into a world ablaze with creative genius” As Nancy Andreasen explains in…
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Crisis Communications: The Definitive Guide to Managing the Message Steven Fink McGraw-Hill (2013) Why you should never “pick a fight with anyone who buys bandwidth by the geobyte” I read and reviewed Steven Fink’s previous book, Crisis Management: Planning for…
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Decide: Better Ways of Making Better Decisions David Wethey KoganPage Limited (2013) For better or worse, our lives are the consequences of our decisions According to David Wethey, “Decision science is a complex and rich academic area, quite apart from…
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Crisis Management: Planning for the Inevitable Steven Fink Backinprint.com After So Many Years, Still Relevant and Invaluable I read this book when it was first published in 1989 and decided to re-read its paperbound edition (2000), curious to learn to…
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