Book Reviews
The Consummate Leader: A Holistic Guide to Inspiring Growth in Others . . . and in Yourself Patricia Thompson Silver Lining Psychology (2014) A brilliant explanation of how to accelerate your personal growth and professional development, then help others to…
Read MoreHooked: How to Build Habit-Forming Products Nir Eyal with Ryan Hoover CreateSpace Independent Publishing Platform (2013) How to manage consumers’ habits to your advantage Since the bazaars in antiquity, marketing’s objective has remained the same: create or increase demand for…
Read MoreCommunicate to Inspire: A Guide for Leaders Kevin Murray KoganPage (2014) How and why those with talent and character who aspire to become leaders must also be effective communicators Long ago, after making several mistakes with the best of intentions,…
Read MoreThe Risk-Driven Business Model: Four Questions That Will Define Your Company Karan Girotra and Serguei Netessine Harvard Business Review Press (2014) “Yesterday’s dangerous idea is today’s orthodoxy and tomorrow’s cliché.” Richard Dawkins According to Karan Girotra and Serguei Netessine, “By…
Read MoreThe Gamification of Learning and Instruction: Game-Based Methods and Strategies for Training and Education Karl M. Kapp Co-Published by Pfeiffer/A Wiley Imprint and ASTD (2012) How and why the real value of the game-based mechanics “is to create meaningful learning…
Read MoreFascinate: Your 7 Triggers to Persuasion and Captivation Sally Hogshead HarperBusiness/An Imprint of HarperCollins Publishers (2010) A brilliant explanation of the power of fascination based on sound judgment and impeccable character According to Sally Hogshead, “the ability to fascinate isn’t…
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