Book Reviews
New Brand Leadership: Managing at the Intersection of Globalization, Localization and Personalization Larry Light and Joan Kiddon Pearson FT Press (2015) If someone asks you if your brand’s significance is global, local, or personal and your answer is “yes,” this…
Read MoreWe Are Market Basket: The Story of the Unlikely Grassroots Movement That Saved a Beloved Business Daniel Korshun and Grant Welker AMACOM (2015) The Market Basket story “forces us to rethink who really owns a company and who gets to…
Read MoreThink to Win: Unleashing the Power of Strategic Thinking Paul Butler, John Manfredi, and Peter Klein McGraw-Hill (2015) The power of a new approach to results-driven, high-impact strategic thinking Paul Butler, John Manfredi, and Peter Klein introduce and thoroughly explain…
Read MoreLead the Work: Navigating a World Beyond Employment John Boudreau, Ravin Jesuthasan, and David Creelman Jossey-Bass/A Wiley Imprint (2015) “The greatest danger in times of turbulence is not the turbulence – it is to act with yesterday’s logic.” Peter Drucker…
Read MoreBeyond Engagement: A Brain-Based Approach That Blends the Engagement Managers Want with the Energy Employees Need Brady G. Wilson BPS Books (2015) How and why executives should manage workforce energy rather than workforce engagement Obviously Brady Wilson agrees with these…
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