Book Reviews
Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight Claire Brooks KoganPage Publishers (August 2016) How and why Strategic Empathy® can enrich all human relationships At least since the bazaars in the ancient world, the basic purpose of marketing…
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Jobs to Be Done: A Roadmap for Customer-Centered Innovation Stephen Wunker, Jessica Whitman, and David Farber AMACOM (November 2016) Create breakthrough ideas from reimagining problems, not from an incrementally better solution to a well-understood challenge It was Clayton Christensen who…
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Why Simple Wins: Escape the Complexity Trap and Get to Work That Matters Lisa Bodell Bibliomotion (October 2016) How and why simplification can “dramatically improve results [whereas] complexity can accelerate a company’s death knell.” In all business operations, simplicity is…
Read MoreThe Agenda Mover: When Good Ideas Are Not Enough Samuel B. Bacharach Cornell University Press (August 2016) “Vision without execution is hallucination.” Thomas Edison As I began to read this book, I was again reminded of the fact that, for…
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Age of Discovery: Navigating the Risks and Rewards of Our New Renaissance Ian Goldin and Chris Kutarna St. Martin’s Press (May 2016) How and why “this new golden age will not simply arrive; we have to achieve it.” As you…
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Competing Against Luck: The Story of Innovation and Customer Choice Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan HarperBusiness/An imprint of HarperCollins (October 2016) How and why you really can create products and services that you know,…
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Writing Without Bullshit: Boost Your Career by Saying What You Mean Josh Bernoff HarperBusiness/An imprint of HarperCollins (September 2016) The power of Lean thinking and writing One of the greatest benefits of Lean principles is that they can help leaders…
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The Thoughtful Leader: A Model of Integrative Leadership Jim Fisher Rotman/University of Toronto Press (July 2016) How and why integrative thinking is the foundation of great leadership Obviously, leaders have a great deal to think about before making decisions with…
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Simply Brilliant: How Great Organizations Do Ordinary Things in Extraordinary Ways Bill Taylor Portfolio/The Penguin Group (September 2016) How and why “the thrill of breakthrough creativity and breakaway performance” belongs to all who can reimagine what they do and how…
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Together is Better: A Little Book of Inspiration Simon Sinek Portfolio/Penguin Group (September 2016) How those who live their lives by accident – if and when it happens – can be fulfilled by a life of serving a worthy purpose…
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