Book Reviews
Entering StartUpLand: An Essential Guide to Finding the Right Job Jeffrey Bussgang Harvard Business Review Prfess (October 2017) What you need to know — from an expert — about exploring territory that is probably unfamiliar I think the subtitle should…
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Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive Dorie Clark Harvard Business Review Press (October 2017) How to “reap the potent promise of entrepreneurship” Long ago, Andrew Carnegie hired Napoleon Hill to interview those who were at…
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Fantasyland: How America Went Haywire: A 500-Year History Kurt Andersen Random House (September 2017) How and why the last five centuries have made the United States susceptible to fantasy and self-delusion All major research studies in neuroscience indicate that people…
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Who Can You Trust?: How Technology Brought Us Together and Why It Might Drive Us Apart Rachel Botsman PublicAffairs (November 2017) How and why the real disruption in our VUCA world is not caused by technology; rather, by the massive…
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Uneasy Street: The Anxieties of Affluence Rachel Sherman Princeton University Press (August 2017) Unique perspectives worthy of consideration According to Rachel Sherman, she interviewed fifty affluent and wealthy New York parents for this book and shares what she learned from…
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Building a StoryBrand: Clarify Your Message So Customers Will Listen Donald Miller HarperCollins Leadership/An Imprint of HarperCollins (October 2017) How and why “story makes music out of noise” and “can grow your business” if performed well If you did not…
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Think Bigger: And 39 Other Winning Strategies from Successful Entrepreneurs Michael W. Sonnenfeldt Bloomberg Press (September 2017) “90% of startups fail: Here’s what you need to know about the other 10%.” Neil Patel I appropriated the title of Patel’s Forbes…
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The Invisible Leader: Transform Your Life, Work, and Organization with the Power of Authentic Purpose Zach Mercurio Advantage Media Group (October 2017) “He who has a why to live can bear almost any how.” Friedrich Nietzsche During an interview years…
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The Dawn Watch: Joseph Conrad in a Global World Maya Jasanoff Penguin Press (November 2017) “The horror! The horror!… is not so far under the surface as we think.” As I began to read Maya Jasanoff’s journey of personal discovery…
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The Longevity Economy: Unlocking the World’s Fastest-Growing, Most Misunderstood Market Joseph F. Coughlin PublicAffairs (November 2017) If you’re in search of a “blue ocean” of business opportunity, look no further In their classic work, Blue Ocean Strategy, W. Chan Kim…
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