Search Results: keith sawyer

Who is Keith Sawyer and why is he significant?

February 26, 2019

In recent years, there have been several world-class thought leaders in the separate but interdependent fields of creativity and innovation. None is held in higher regard than Keith Sawyer. Briefly, one of the country’s leading scientific experts on creativity, Sawyer…

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Who is Keith Sawyer and why is he significant?

March 30, 2018

In recent years, there have been several world-class thought leaders in the separate but interdependent fields of creativity and innovation. None is held in higher regard than Keith Sawyer. Briefly, one of the country’s leading scientific experts on creativity, Sawyer…

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Keith Sawyer on the eight stages of creativity

March 7, 2014

In Explaining Creativity: The Science of Human Innovation, Keith Sawyer suggests that there are eight stages to the creative process. He is convinced by extensive research (including his) that when most organizations conduct brainstorming sessions, it isn’t very effective. Why?…

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Keith Sawyer: An interview by Bob Morris

May 2, 2013

Keith Sawyer is one of the world’s leading scientific experts on creativity and innovation. In his first job after graduating from MIT, he designed videogames for Atari. He then worked for six years as a management consultant in Boston and…

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50 Business Classics: A book review by Bob Morris

April 6, 2018

50 Business Classics: Your shortcut to the most important ideas on innovation, management and strategy Tom Butler-Bowdon Nicholas Brealey (April 2018) “If you think education is expensive, try ignorance.”  Ann Landers (Eppie Lederer) This is the latest in a series…

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A crash course on creative thinking

October 18, 2016

After introducing eight “powerful, surprisingly simple” steps to creativity, Keith Sawyer observes in Zig Zag: The Surprising Path to Greater Creativity: “Exceptional creators often zig zag through all eight steps, in varying order, every day. That’s part of the secret.…

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A Beautiful Constraint: A book review by Bob Morris

February 19, 2015

A Beautiful Constraint: How to Transform Your Limitations into Advantages, and Why it’s Everyone’s Business Adam Morgan and Mark Barden John Wiley & Sons (2015) “Here is the central paradox of a constraint: it can be both a limitation and…

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Moments of Impact: A book review by Bob Morris

April 6, 2014

Moments of Impact: How to Design Strategic Conversations That Accelerate Change Chris Ertel and Lisa Kay Solomon Simon & Schuster (2014) How to replace “time-sucking, energy-depleting meetings and workshops with high engagement strategic conversations” There are times when all of…

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Invaluable perspectives on the brainstorming process

November 11, 2013

Alex Osborn (1888-1966) was founding partner of one of the most highly regarded advertising agencies, BBDO, and is credited with introducing the brainstorming process in his book, Applied Imagination: Principles and Procedures of Creative Problem-Solving, published in 1957. His process…

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Uncommon Genius: A book review by Bob Morris

June 27, 2013

Uncommon Genius: How Great Ideas Are Born Denise Shekerjian Penguin Books Forty unique perspectives on “the idea of creativity itself, the spark of creative impulse” I envy Denise Shekerjian because she had the opportunity to interview 40 recipients of MacArthur…

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