Search Results: keith sawyer

Invaluable perspectives on the brainstorming process

November 11, 2013

Alex Osborn (1888-1966) was founding partner of one of the most highly regarded advertising agencies, BBDO, and is credited with introducing the brainstorming process in his book, Applied Imagination: Principles and Procedures of Creative Problem-Solving, published in 1957. His process…

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Uncommon Genius: A book review by Bob Morris

June 27, 2013

Uncommon Genius: How Great Ideas Are Born Denise Shekerjian Penguin Books Forty unique perspectives on “the idea of creativity itself, the spark of creative impulse” I envy Denise Shekerjian because she had the opportunity to interview 40 recipients of MacArthur…

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Blogging on Business Update from Bob Morris (Week of 4/29/13)

May 6, 2013

I hope that at least a few of these recent posts will be of interest to you: BOOK REVIEWS Customer CEO: How to Profit from the Power of Your Customers Chuck Wall The Referral Engine: Teaching Your Business to Market…

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Zig Zag: A book review by Bob Morris

April 29, 2013

Zig Zag: The Surprising Path to Greater Creativity Keith Sawyer Jossey-Bass/A Wiley Imprint (2013) Cutting edge thinking and practical advice on how to follow a path less traveled to breakthrough creativity After introducing eight “powerful, surprisingly simple” steps to creativity,…

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Creative Intelligence: A book review by Bob Morris

April 27, 2013

Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire Bruce Nussbaum HarperBusiness (2013) How we can “increase our creative ability by learning from others, collaborating, sharing.” I selected one of Bruce Nussbaum’s observations to serve as the title of…

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Group Genius: A book review by Bob Morris

June 21, 2011

Group Genius: The Creative Power of Collaboration Keith Sawyer Basic Books (2008) Throughout human history, what Keith Sawyer characterizes as “collaborative genius” has made significant contributions in ways and to an extent few (if any) individuals have. In fact, the…

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Peter Sims: An interview by Bob Morris

May 28, 2011

Peter Sims is an author, speaker, and entrepreneur.  He is the author of  Little Bets: How Breakthrough Ideas Emerge from Small Discoveries, from Simon & Schuster: Free Press.  Previously, he was the co-author with Bill George of True North,  the Wall Street Journal and BusinessWeek best-selling book, and…

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