Search Results: keith sawyer
In Explaining Creativity: The Science of Human Innovation, Keith Sawyer suggests that there are eight stages to the creative process. He is convinced by extensive research (including his) that when most organizations conduct a brainstorming session, it isn’t very effective.…
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50 Business Classics: Your shortcut to the most important ideas on innovation, management and strategy Tom Butler-Bowdon Nicholas Brealey (April 2018) “If you think education is expensive, try ignorance.” Ann Landers (Eppie Lederer) This is one of the latest in…
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50 Business Classics: Your shortcut to the most important ideas on innovation, management and strategy Tom Butler-Bowdon Nicholas Brealey (April 2018) “If you think education is expensive, try ignorance.” Ann Landers (Eppie Lederer) This is the latest in a series…
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A Beautiful Constraint: How to Transform Your Limitations into Advantages, and Why it’s Everyone’s Business Adam Morgan and Mark Barden John Wiley & Sons (2015) “Here is the central paradox of a constraint: it can be both a limitation and…
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Moments of Impact: How to Design Strategic Conversations That Accelerate Change Chris Ertel and Lisa Kay Solomon Simon & Schuster (2014) How to replace “time-sucking, energy-depleting meetings and workshops with high engagement strategic conversations” There are times when all of…
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Alex Osborn (1888-1966) was founding partner of one of the most highly regarded advertising agencies, BBDO, and is credited with introducing the brainstorming process in his book, Applied Imagination: Principles and Procedures of Creative Problem-Solving, published in 1957. His process…
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Uncommon Genius: How Great Ideas Are Born Denise Shekerjian Penguin Books Forty unique perspectives on “the idea of creativity itself, the spark of creative impulse” I envy Denise Shekerjian because she had the opportunity to interview 40 recipients of MacArthur…
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Zig Zag: The Surprising Path to Greater Creativity Keith Sawyer Jossey-Bass/A Wiley Imprint (2013) Cutting edge thinking and practical advice on how to follow a path less traveled to breakthrough creativity After introducing eight “powerful, surprisingly simple” steps to creativity,…
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A crash course on creative thinking
After introducing eight “powerful, surprisingly simple” steps to creativity, Keith Sawyer observes in Zig Zag: The Surprising Path to Greater Creativity: “Exceptional creators often zig zag through all eight steps, in varying order, every day. That’s part of the secret.…
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