Search Results: keith sawyer
Uncommon Genius: How Great Ideas Are Born Denise Shekerjian Penguin Books Forty unique perspectives on “the idea of creativity itself, the spark of creative impulse” I envy Denise Shekerjian because she had the opportunity to interview 40 recipients of MacArthur…
Read MoreZig Zag: The Surprising Path to Greater Creativity Keith Sawyer Jossey-Bass/A Wiley Imprint (2013) Cutting edge thinking and practical advice on how to follow a path less traveled to breakthrough creativity After introducing eight “powerful, surprisingly simple” steps to creativity,…
Read MoreGroup Genius: The Creative Power of Collaboration Keith Sawyer Basic Books (2008) Throughout human history, what Keith Sawyer characterizes as “collaborative genius” has made significant contributions in ways and to an extent few (if any) individuals have. In fact, the…
Read MorePeter Sims is an author, speaker, and entrepreneur. He is the author of Little Bets: How Breakthrough Ideas Emerge from Small Discoveries, from Simon & Schuster: Free Press. Previously, he was the co-author with Bill George of True North, the Wall Street Journal and BusinessWeek best-selling book, and…
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Invaluable perspectives on the brainstorming process
Alex Osborn (1888-1966) was founding partner of one of the most highly regarded advertising agencies, BBDO, and is credited with introducing the brainstorming process in his book, Applied Imagination: Principles and Procedures of Creative Problem-Solving, published in 1957. His process…
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