Month: April 2018
The Outlier Approach: How to Triumph in Your Career as a Nonconformist Kevin Hong KB Media (March 2018) “Sacred cows make the best hamburgers.” Robert Kriegel I was again reminded of the Kriegel comment as I began to work my…
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Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants Paul Cherry AMACOM (2017) “People don’t buy an 8th-of-an-inch drill bit. They buy an 8th-of-an-inch hole.” Theodore Levitt This the second edition of a book first published…
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Here is a brief excerpt from the transcript of a conversation involving Peter Breuer, Michael Chui, and Simon London for the McKinsey Quarterly, published by McKinsey & Company. To read the complete article, check out other resources, learn more about the…
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Impromtu: Leading in the Moment Judith Humphrey John Wiley & Sons (2017) The power of “truth, well-told” According to Judith Humphrey, “Impromptu speaking is an art that few have mastered. Yet it’s a critical skill for leaders — not just…
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50 Business Classics: Your shortcut to the most important ideas on innovation, management and strategy Tom Butler-Bowdon Nicholas Brealey (April 2018) “If you think education is expensive, try ignorance.” Ann Landers (Eppie Lederer) This is the latest in a series…
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Here’s aa brief but substantial article by Mark Roberti. The scope and depth of his impact on thought leadership in business is incalculable as is the value of his contributions to the development of RFID technologies within the global marketplace.…
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Business Basics: Marketing & Branding
For thousands of years, the basic purpose of marketing has been to create or increase demand for whatever is offered. Originally, people went to a market; today, they go to a physical or online location. Others check out what is…
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