Month: February 2017
Marketing 4.0 Moving from Traditional to Digital Philip Kotler with Hermawan Kartajaya and Iwan Setiawan John Wiley & Sons (Dec ember 2016) How “convergence marketing” can create or increase demand among those whose preferences must be accommodated I have read…
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Here is a brief excerpt from an article written by Julian Birkinshaw and Dan Cable for the McKinsey Quarterly, published by McKinsey & Company, in which they suggest that executives need to get smarter about when to open up…
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Here is a brief excerpt from an article written by Dorian Pyle and Cristina San Jose for the McKinsey Quarterly, published by McKinsey & Company. They explain why machine learning is no longer the preserve of artificial-intelligence researchers and born-digital…
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Here is another valuable Management Tip of the Day from Harvard Business Review. To sign up for a free subscription to any/all HBR newsletters, please click here. * * * It seems like the right approach to networking: Figure out…
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Over the years, I have relied on a few journalists to help me navigate my way through the forces and events that resemble a fog in everyday life. David Brooks is one of them. His mind reminds me of a Swiss…
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The results of the major research studies on employee satisfaction that I am aware of indicate that feeling appreciated is ranked at or near the top in terms of what is most important. Another is professional development. Most organizations claim…
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During a lecture at a European graduate school of business (August 2002), Georgia Agamben: “This title ‘What is a Paradigm?’ seems to suggest that my presentation will focus on epistemological and methodological questions. I do not feel at all it…
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In Together Is Better: A Little Book of Inspiration, published by Portfolio/Penguin Random House (September 2016), Simon Sinek offers some excellent advice on how to follow this African proverb: “If you want to go quickly, go alone. If you want…
Read MoreGeoffrey Colon is the voice at the intersection of marketing, tech, and popular culture. Thinking is his commodity. DJ, data punk, podcaster and author, Geoffrey is a Communications Designer at Microsoft in Redmond, WA, for Microsoft search advertising (Bing Ads).…
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Great Teams Are About Personalities, Not Just Skills
Here is an excerpt from an article written by Dave Winsborough and Tomas Chamorro-Premuzic for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription information, and receive…
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