Month: May 2016

Experiential Marketing: A book review by Bob Morris

May 22, 2016

Experiential Marketing: Secrets, Strategies, and Success Stories from the World’s Greatest Brands Kerry Smith and Dan Hanover John Wiley & Sons (April 2016) The psychology of customer engagement in memorable purchase experiences Until I read Bernd Schmitt’s classic, Experiential Marketing:…

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Partnering to shape the future–IT’s new imperative

May 21, 2016

Here is a brief excerpt from an article about the results of a survey featured in the McKinsey Quarterly, published by McKinsey & Company. To read the complete article, check out other resources, learn more about the firm, obtain subscription…

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Employee Engagement: One man’s opinion

May 21, 2016

Long ago, I concluded that employee engagement is an emotional commitment rather than a rational decision. Surveys by firms such as Gallup and Towers Watson indicate that, in organizations where the percentage of positive and productively engaged workers is highest,…

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Winning the Brain Game: A book review by Bob Morris

May 20, 2016

Winning the Brain Game: Fixing the 7 Fatal Flaws of Thinking Matthew E. May McGraw-Hill Education (May 2016) How and why “seven flaws of thinking” prevent you from understanding yourself and the world in which you live and work I…

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How companies are using big data and analytics

May 20, 2016

Here is a brief excerpt from a transcript of a recent conversation during which six senior leaders from major organizations discussed the challenges and opportunities involved in adopting advanced analytics for the McKinsey Quarterly, published by McKinsey & Company. To…

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Martin Lindstrom on “Small Data”: An interview by Bob Morris

May 19, 2016

At the age of 11 Martin Lindstrom opened the doors to his own Legoland, optimistically anticipating hoards of visitors from near and far. Not a single person showed up. Aware that something more than mere brilliant design was needed to…

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Matthew May on how to fix each of “the 7 fatal flaws of thinking”

May 19, 2016

In his latest book, Winning the Brain Game, published by McGraw-Hill Education (May 2016), Matthew May explains how to fix each of what he characterizes as “the 7 fatal flaws of thinking.” They all share the same prefix. Here’s how…

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At Your Next Meeting, Use a Shot Clock

May 19, 2016

  Here is another valuable Management Tip of the Day from Harvard Business Review. To sign up for a free subscription to any/all HBR newsletters, please click here. * * * Tired of being in meetings that drag on and…

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Cross-Border Mergers and Acquisitions: A book review by Bob Morris

May 18, 2016

Cross-Border Mergers and Acquisitions Scott C. Whitaker John Wiley & Sons (April 2016) “The most important thing in communication is hearing what isn’t said.” Peter Drucker I cannot recall a prior time when the global marketplace was more volatile, more…

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Matthew May on why we continue to commit “the 7 fatal flaws of thinking”

May 18, 2016

In his latest book, Winning the Brain Game, published by McGraw-Hill Education (May 2016), Matthew May identifies and discusses what he characterizes as “the 7 fatal flaws of thinking.” He explains how and why each causes so many problems and…

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