Month: September 2011
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy Martin Lindstrom Crown Business (2011) What the most effective marketers know about consumers, how they know it, and why consumers should be concerned Others have shared their…
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Here is an excerpt from a recent article written by Jason Gay for the Wall Street Journal. It it, Gay shares his thoughts about one of the greatest baseball players ever…who also happens to be one of the most humble…
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Zag: The Number One Strategy of High-Performance Brands Marty Neumeier Peachpit Press (2006) How to “zag” when everyone else “zigs” In a previous book, The Brand Gap, Marty Neumeier explains how companies can bridge the gap between business strategy and…
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Michael E. Raynor, Director, Deloitte Consulting LLP, provides consulting services to senior executives in the world’s leading corporations across a wide range of industries. In his client projects and research, Michael explores the challenges of corporate strategy, innovation and growth. However, as he once observed, “Case studies of past…
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Currently Stewart Friedman is a Practice Professor of Management at the Wharton School of the University of Pennsylvania. He is founder and director of Wharton’s Work/Life Integration Project and he founded Wharton’s Leadership Programs for both the MBA and Undergraduate…
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Neumeier’s professional mission is to “incite business revolution by unleashing the power of design thinking.” He does this by writing books, conducting workshops, and speaking internationally on brand, innovation, and design. He began his career as a brand designer, and…
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The Designful Company: How to build a culture of nonstop innovation Marty Neumeier Peachpit Press/New Riders (2008) Neumeier addresses the challenge of organizing a company for agility by developing a “designful mind”: that is, a perspective that enables decision-makers to…
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Here is an especially valuable blog post from Marty Neumeier who is among the thought leaders whom I’ve been privileged to interview. Neumeier’s professional mission is to “incite business revolution by unleashing the power of design thinking.” He does…
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Giving Voice to Values: How to Speak Your Mind When You Know What’s Right Mary C. Gentile Yale University Press; First Edition edition (August 24, 2010) How to express your values more eloquently and act upon them more effectively As…
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The McKinsey Quarterly: Top Ten Articles for Third Quarter, 2011
Once again and to its great credit, The McKinsey Quarterly, published by McKinsey and Company, has created online access the Top Ten articles for third quarter (2011) as selected by its readers. In case you missed them, you can…
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