Once again and to its great credit, The McKinsey Quarterly, published by McKinsey and Company, has created online access the Top Ten articles for third quarter (2011) as selected by its readers.

In case you missed them, you can now check them out and join the conversation.

Here are brief descriptions of the first five. To read one or more, please click here.

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1. MARKETING: “We’re all marketers now”

Engaging customers today requires commitment from the entire company—and a redefined marketing organization.
2. STRATEGY: “Remapping your strategic mind-set”

Shake up your thinking by looking at the world from the perspective of a particular country, industry, or company. “Rooted” maps can help you unearth hidden opportunities and threats.

 

 

3. ECONOMIC STUDIES: “What China’s five-year plan means for business”

McKinsey analyzed the potential impact on 33 industries. Two dimensions stood out: the plan’s effect on profit pools and on the competitive landscape. Explore an accompanying interactive exhibit for a detailed look at the analysis.

 

4. MARKETING: “Freeing up the sales force for selling”

Most sales reps spend less than half of their time actually selling. Here’s how companies can reshape sales operations to allow them to focus on their real job.

 

5. BUSINESS TECHNOLOGY: “Measuring the value of search”

New McKinsey research estimates the impact of Internet search in the global economy, pinpointing the sources of value and the beneficiaries.

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To read one or more, please click here.

To check out all the online resources and sign up for a free Member Edition email alerts, please click here.