Month: July 2011
Writing White Papers: How to Capture Readers and Keep Them Engaged Michael A. Stelzner WhitePaperSource Publishing (2006) How to provide valuable information, not just another obvious “infomercial” For those who are interested in understanding the potential value of white papers…
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Stelzner is author of the popular book Writing White Papers: How to Capture Readers and Keep Them Engaged and has written more than 100 white papers for corporations such as Microsoft, HP, SAP, Motorola, FedEx, Monster and Cardinal Health. He…
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Here is the latest post by Joseph A. Maciariello featured in the Joe’s Journal series at the Drucker Exchange (Dx) sponsored by the Drucker Institute. The Dx is a platform for bettering society through effective management and responsible leadership. It…
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Here is an article written by Kimberly Weisul for BNET, The CBS Interactive Business Network. To check out an abundance of valuable resources and obtain a free subscription to one or more of the BNET newsletters, please click here. * …
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Here is an excerpt from an article written by William C. Taylor for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts,…
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Here is an excerpt from an article written by Dorie Clark for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please…
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Surviving the Serengeti: 7 Skills To Master Business and Life Stefan Swanepoel John Wiley & Sons (2011) A parable for success that sometimes requires a perilous journey of self-discovery Fables may well be among the earliest forms of storytelling and…
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Here is an article written by Jeff Haden for BNET, The CBS Interactive Business Network. To check out an abundance of valuable resources and obtain a free subscription to one or more of the BNET newsletters, please click here. * * …
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Here is an excerpt from an article featured in the July issue of Southwest Airlines’ Spirit magazine. These are the first five business lessons and the last two. To read the complete article, a “must read,” please click here. * …
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The Stagecraft of Steve Jobs: How Apple’s CEO uses narrative and dramatic techniques to manage his message
Here is an article about Abz Sharma and David Grant featured by strategy+business magazine, published by Booz & Company. It is based on their article, Narrative, Drama and Charismatic Leadership: The Case of Apple’s Steve Jobs (Subscription or fee required.), that…
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