Posts Tagged ‘Thomas Edison’

Does It Work?: A book review by Bob Morris

Does It Work?Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing
Shane Atchison and Jason Burby
McGraw-Hill (2015)

How and why brilliant ideas well-executed in “the conditions that allow magic to happen” can achieve business objectives

Those who have read Shane Atchison and Jason … READ MORE

Be Your Customer’s Hero: A book review by Bob Morris

Be Your Customer'sBe Your Customer’s Hero: Real-World Tips & Techniques for the Service Front Lines
Adam Toporek
AMACOM (2015)

How to Create the Ultimate Customer Relationship

I am amazed, frankly, that customer service today is worse than at any prior time I can remember. As a result, cordial … READ MORE

The 10 Core Principles of Delivering True Business Value

Does It Work?I agree with Warren Buffet: “Price is what you charge. Value is what people think it’s worth.”

In Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing, Shane Atchison and Jason Burby introduce … READ MORE

Mike Paton: An interview by Bob Morris

PatonMike Paton has spent a lifetime learning from and sharing with entrepreneurs. The product of an entrepreneurial household, he cut his teeth in banking before running (or helping run) four small, growing companies. For the last seven years, he’s been helping entrepreneurs clarify, simplify and achieve … READ MORE

James Merlino, MD: Part 2 of an interview by Bob Morris

MerlinoJames Merlino, MD, has been the Chief Experience Officer of the Cleveland Clinic health system, as well as a practicing staff colorectal surgeon in the Digestive Disease Institute. He is the founder and current president of the READ MORE

James Merlino: Part 1 of an interview by Bob Morris

MerlinoJames Merlino, MD, has been the Chief Experience Officer of the Cleveland Clinic health system, as well as a practicing staff colorectal surgeon in the Digestive Disease Institute. He is the founder and current president of the Association for Patient Experience. As a member of the … READ MORE

Geoffrey Moore on Big Data and RFID: An interview by Bob Morris

0c560a3Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Mohr Davidow portfolio and established high-tech enterprises, including Salesforce, Microsoft, Intel, Box, Aruba, Cognizant, and Rackspace most recently. His life’s work has focused on the market dynamics surrounding … READ MORE

Benjamin Carey: Part 2 of an interview by Bob Morris

CareyBenedict J. Carey is a science reporter for The New York Times who focuses on brain and behavior topics. He writes about neuroscience, psychiatry and neurology, as well as everyday psychology. The territory includes the large and the small, memory molecules and group behavior, narcissism and … READ MORE

The Innovator’s Hypothesis: A book review by Bob Morris

Innovator's HypothesisThe Innovator’s Hypothesis: How Cheap Experiments Are Worth More than Good Ideas
Michael Schrage
The MIT Press (2014)

How and why “simple, fast, cheap, smart, lean, and important experiments can supercharge any serious innovation process”

As I began to read Michael Schrage’s latest book, I was again … READ MORE

Benedict Carey: Part 1 of an interview by Bob Morris

CareyBenedict J. Carey is a science reporter for The New York Times who focuses on brain and behavior topics. He writes about neuroscience, psychiatry and neurology, as well as everyday psychology. The territory includes the large and the small, memory molecules and group behavior, narcissism and … READ MORE

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