Made to Stick
Upstream: The Quest to Solve Problems Before They Happen Dan Heath Avid Reader Press/An imprint of Simon & Schuster (March 2020) Never more true than it is today: “A stitch in time….” I have read and reviewed four bestsellers co-authored…
Read MoreThe Power of Moments: Why Certain Experiences Have Extraordinary Impact Chip Heath and Dan Heath Simon & Schuster (October 2017) How to mark transitions, commemorate milestones, and fill pits…also, WHY In my opinion, this is the most important of the…
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Here is an excerpt from the transcript of a conversation featured by The McKinsey Quarterly during which Stanford’s Chip Heath and McKinsey’s Olivier Sibony discuss new research, fresh frameworks, and practical tools for decision makers. To read the complete transcript,…
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Lee LeFever is the founder of Common Craft and author of The Art of Explanation – Making Your Ideas, Products and Services Easier to Understand. In 2007 he saw an opportunity to explain technology using short animated videos. Starting with…
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As I heard the story, Ernest Hemingway (1889-1961) was in a bar and got into a loud argument (no news there) that he couldn’t compose a story with only six words. He won with these and, over the subsequent years,…
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As We Speak: How to Make Your Point and Have It Stick Peter Meyers and Shann Nix Atrria Books (2011) Here in a single volume, just about all you need to know about high-impact communication In Chapter 3, Peter Meyers…
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The Brothers Heath on “The Power of Moments”
In their latest book, The Power of Moments, Chip and Dan Heath highlight four techniques that can used to memorialize microexperiences, or, in other words, transform them from ordinary touchpoints ninto extraordinary ones. Here they are: o “Elevation: Use surprise…
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