The Brothers Heath on “The Power of Moments”

In their latest book, The Power of Moments, Chip and Dan Heath highlight four techniques that can used to memorialize microexperiences, or, in other words, transform them from ordinary touchpoints ninto extraordinary ones.

Here they are:

o “Elevation: Use surprise and sensory stimuli [i.e. experiential marketing] to make a touch point uniquely standout.

o Insight: Design opportunities for participants to learn something new about themselves of the world around them. Such touchpoints are designed paradigm shifts or transformational experiences.

o Pride: Facilitate experiences where participants are able to showcase their best selves. These are ‘pride-infused’ experiences.

o Connection: Recognize that experiences that help build and strengthen social bonds with others can often be the most powerful type of experiences. This becomes obvious when you reflect on how [and why] you cherish memories from experiences where relationships were initiated and or strengthened.”

The Power of Moments: Why Certain Experiences Have Extraordinary Impact was published by Simon & Schuster (October 2017). I also highly recommend each of Chip and Dan Heath’s previously published works: Decisive (2013), Switch (2010), and Made to Stick (2007), all an instant bestseller.

Here is a direct link to their website and its abundance of valuable respources.


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