Posts Tagged ‘John Wiley & Sons’

Breaking Through: A book review by Bob Morris

Breaking ThroughBreaking Through: Stories and Best Practices From Companies That Help Women Succeed
Martine Liautaud
John Wiley & Sons (April 2016)

How and why mentoring and sponsorship programs can help to accelerate the professional development of high-potential women

So, what … READ MORE

Experiential Marketing: A book review by Bob Morris

Experiential MktgExperiential Marketing: Secrets, Strategies, and Success Stories from the World’s Greatest Brands
Kerry Smith and Dan Hanover
John Wiley & Sons (April 2016)

The psychology of customer engagement in memorable purchase experiences

Until I read Bernd Schmitt’s classic, Experiential Marketing: How to Get Customers to … READ MORE

Cross-Border Mergers and Acquisitions: A book review by Bob Morris

Cross-Border M&ACross-Border Mergers and Acquisitions
Scott C. Whitaker
John Wiley & Sons (April 2016)

“The most important thing in communication is hearing what isn’t said.” Peter Drucker

I cannot recall a prior time when the global marketplace was more volatile, … READ MORE

Christine Lagarde on how women can help to accelerate substantial growth in the global economy

Lagarde-1In her Foreword to Breaking Through: Stories and Best Practices From Companies That Help Women Succeed, written by Martine Liautaud and published by John Wiley & Sons (April 2016), Christine LagardeREAD MORE

The Art of Authenticity: A book review by Bob Morris

Art of AuthentcityThe Art of Authenticity: Tools to Become an Authentic Leader and Your Best Self
Karissa Thacker
John Wiley & Sons (March 2016)

“Today you are You, that is truer than true. There is no one alive who is more Youer than you.”READ MORE

Stretch: A book review by Bob Morris

StretchStretch: How to Future-Proof Yourself for Tomorrow’s Workplace
Karie Willyerd and Barbara Mistick
John Wiley & Sons (2016)

“It is not the strongest of the species that survive, nor the most intelligent, but the one most … READ MORE

Cultural Transformations: A book review by Bob Morris

Cultural TransformnationsCultural Transformations: Lessons of Leadership and Corporate Reinvention
John Mattone and Nick Vaidya
John Wiley & Sons (2016)

How and why organizations that thrive have launched preemptive transformation to dominate their competition

Most change initiatives either fail or fall far short of original (usually unrealistic) … READ MORE

The Granularity of Growth: A book review by Bob Morris

Granularity of GrowthThe Granularity of Growth: How to Identify the Sources of Growth and Drive Enduring Company Performance
Patrick Viguerie, Sven Smit, and Mehrdad Baghai
John Wiley & Sons (2008)

Here is a rigorous analytical foundation for understanding growth and the architecture needed to manage … READ MORE

Magnetic: A book review by Bob Morris

MagneticMagnetic: The Art of Attracting Business
Joe Calloway
John Wiley & Sons (November 2015)

How to create customer experiences that drive new business while sustaining repeat business

Marketing can be traced back at least to the bazaars in … READ MORE

Jeremie Kubicek: An interview by Bob Morris

KubicekJeremie Kubicek is the co­founder of GiANT Worldwide, a global company dedicated to leadership transformation through intentional apprenticeship. He is also a speaker, best­selling author and pioneering entrepreneur, and he is best known for his enthusiastic, impactful encouragement … READ MORE


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