Voltaire
Ken Segall worked closely with Steve Jobs as his ad agency creative director for over 12 years spanning NeXT and Apple. He led the advertising team behind the “Think different” campaign that helped revitalize the Apple brand when Steve returned from exile…
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Soren Kaplan is the author of Leapfrogging and a Managing Principal at InnovationPoint, where he works with organizations including Visa, Colgate-Palmolive, Medtronic, Disney, Philips, PepsiCo, and numerous other global firms. Soren previously led the internal strategy and innovation group at…
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Don Thompson is an economist and professor of marketing at the Schulich School of Business at York University in Toronto. He has taught at Harvard Business School and the London School of Economics. He is author of nine books, including The $12 Million Stuffed Shark:…
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Alan Shelton has lived a seemingly dual life of developing into a quintessential corporate manager while simultaneously engaging in the seeker’s quest. Born in California, Alan grew up within the sixties’ vision of infinite possibility. In his twenties, he worked tirelessly to master the nuts and…
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David Zinger founded and hosts the Employee Engagement Network (EEN), a 4500 global member community devoted to employee engagement. David is an author, educator, and speaker. He wrote over 1400 blog posts and authored two books on work – Zengage:…
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The four most common forms of really dumb thinking
Opinions vary about which forms are the most common and many of those opinions offer excellent examples of dumb thinking. The opinions I now share are those of several thinkers whom I personally admire. They include Plato, Aristotle, St. Paul,…
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