Thomas Edison

Cultural Transformations: A book review by Bob Morris

February 21, 2016

Cultural Transformations: Lessons of Leadership and Corporate Reinvention John Mattone and Nick Vaidya John Wiley & Sons (2016) How and why organizations that thrive have launched preemptive transformation to dominate their competition Most change initiatives either fail or fall far…

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Think Out of the Box: A book review by Bob Morris

December 24, 2015

Think Out of the Box Mike Vance and Diane Deacon Career Press (1995) A classic source for thinking more clearly and making better decisions I have just re-read two books co-authored by Mike Vance and Diane Deacon. This one and…

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Andrew Hargadon on How Breakthrough Ideas Happen: An interview by Bob Morris

December 22, 2015

Andrew Hargadon is a Professor of Technology Management and Charles J. Soderquist Chair in Entrepreneurship at the University of California at Davis. The primary focus of his research is on the effective management of innovation and entrepreneurship, particularly in the…

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Laura Putnam: An interview by Bob Morris

November 27, 2015

Laura Putnam is an author and CEO of Motion Infusion, a well-being training and consulting firm that provides creative solutions in the areas of engagement, behavior change, human performance, and building healthier, happier, and more innovative organizations. A leading authority…

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Daniel Korschun: An interview by Bob Morris

September 17, 2015

Daniel Korschun is an Associate Professor of Marketing at Drexel University’s LeBow College of Business. He works with companies to develop innovative CSR practices that generate value for both the company and society. Korschun’s academic research appears in the Journal…

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The Importance of Making Brilliant Mistakes

August 26, 2015

In Paul Schoemaker’s latest book, Brilliant Mistakes , he observes: “The key question companies need to address is not ‘Should we make mistakes?’ but rather ‘Which mistakes should we make in order to test our deeply held assumptions?’” I cite…

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The Achievement Habit: A book review by Bob Morris

July 13, 2015

The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life Bernard Roth HarperBusiness/An Imprint of Harper Collins Publishers (July 2015) “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” Aristotle, July…

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Does It Work?: A book review by Bob Morris

May 1, 2015

Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing Shane Atchison and Jason Burby McGraw-Hill (2015) How and why brilliant ideas well-executed in “the conditions that allow magic to happen” can achieve business objectives Those who…

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Be Your Customer’s Hero: A book review by Bob Morris

April 29, 2015

Be Your Customer’s Hero: Real-World Tips & Techniques for the Service Front Lines Adam Toporek AMACOM (2015) How to Create the Ultimate Customer Relationship I am amazed, frankly, that customer service today is worse than at any prior time I…

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The 10 Core Principles of Delivering True Business Value

April 25, 2015

I agree with Warren Buffet: “Price is what you charge. Value is what people think it’s worth.” In Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing, Shane Atchison and Jason Burby introduce a four step…

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