The Golden Rule
Useful Delusions: The Power & Paradox of the Self-Deceiving Brain Shankar Vedantam & Bill Mesler W.W. Norton & Company (March 2021) When context determines appropriateness As I began to read the first three chapters of this book, I was again…
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True Story: How to Combine Story and Action to Transform Your Business Ty Montague Harvard Business Review Press (2013) How to avoid organizational metastasis, especially during the Age of Connected Consumers If you wish to create or increase demand for…
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Rain: What a Paperboy Learned About Business Jeffrey J. Fox Jossey-Bass (2009) Note: I read and reviewed this book when it was published about four years ago and recently re-read it in combination with Secrets of Great Rainmakers as I now complete a revised marketing…
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What it takes to become a trillion-dollar company
In The Four, published by Portfolio/Penguin Random House (October 2017), Scott Galloway examines “four technology giants [that] have inspired more joy, connections, prosperity, and discovery than any [other] entity in history. Along the way, Apple, Amazon, Facebook, and Google have…
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