The Golden Rule

What it takes to become a trillion-dollar company

August 10, 2017

In The Four, published by Portfolio/Penguin Random House (October 2017), Scott Galloway examines “four technology giants [that] have inspired more joy, connections, prosperity, and discovery than any [other] entity in history. Along the way, Apple, Amazon, Facebook, and Google have…

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True Story: A book review by Bob Morris

July 17, 2013

True Story: How to Combine Story and Action to Transform Your Business Ty Montague Harvard Business Review Press (2013) How to avoid organizational metastasis, especially during the Age of Connected Consumers If you wish to create or increase demand for…

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Rain: A book review by Bob Morris

April 9, 2013

Rain: What a Paperboy Learned About Business Jeffrey J. Fox Jossey-Bass (2009) Note: I read and reviewed this book when it was published about four years ago and recently re-read it in combination with Secrets of Great Rainmakers as I now complete a revised marketing…

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