Tao Te Ching
Ken Segall worked closely with Steve Jobs as his ad agency creative director for over 12 years spanning NeXT and Apple. He led the advertising team behind the “Think different” campaign that helped revitalize the Apple brand when Steve returned from exile…
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Soren Kaplan is the author of Leapfrogging and a Managing Principal at InnovationPoint, where he works with organizations including Visa, Colgate-Palmolive, Medtronic, Disney, Philips, PepsiCo, and numerous other global firms. Soren previously led the internal strategy and innovation group at…
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Don Thompson is an economist and professor of marketing at the Schulich School of Business at York University in Toronto. He has taught at Harvard Business School and the London School of Economics. He is author of nine books, including The $12 Million Stuffed Shark:…
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Smile Guide: Employee Perspectives on Cullture, Loyalty, and Profit Paul Spiegelman Brown Books Publishing Group (2012) How and why a values-based company can make the world a better place by enhancing the lives of those who work there. Those who…
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The Communicators: Leadership in an Age if Crisis Richard S. Levick with Charles Slack Watershed Press (2010) Effective leadership as demonstrated by mindset-guided and values-driven behavior Written by Richard Levick with Charles Slack, this is definitely not an “easy read”…
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50 Self-Help Classics: 50 Inspirational Books to Transform Your Life Tom Butler-Bowdon Nicholas Brealey Publishing (2003) A brilliant introduction to the “literature of possibility” Note: This is one of five volumes in the 5o Classics series, each available in a…
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Elements of Influence: The Art of Getting Others to Follow Your Lead Terry R. Bacon AMACOM (2011) “Despots coerce; managers control; leaders influence.” First and foremost, Bacon insists that leaders must be authentic. Otherwise, they will be unable to attract…
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Michael Ray was selected to be the first John G. McCoy-Banc One Corporation Professor of Creativity and Innovation and of Marketing (Emeritus) at Stanford University’s Graduate School of Business. He is a specialist in new paradigm business, creativity, innovation,…
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