Stanford University
In the first chapter of his recently published book, Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification, Rajat Paharia shares what he characterizes as “The Three Faces of Loyalty.” Here is a briefing on…
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Here is an excerpt from an article written by Guy Kawasaki for LinkedIn, based on material he developed in much greater depth in his bestselling book, Enchantment: The Art of Changing Hearts, Minds, and Actions. To read the complete…
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Here is a guest article by Lina Echeverría who spent twenty-five years inspiring creativity and accelerating innovation at Corning Incorporated, one of America’s leading technology companies. She led teams of scientists and researchers at Corning that developed everything from the…
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Here is a brief portion of a mini-interview featured by Amazon during which David Shenk responds to questions about his latest book, The Genius in All of Us: New Insights into Genetics, Talent, and IQ. Photo © Alexandra Beers *…
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Here is an excerpt from the transcript of a conversation featured by The McKinsey Quarterly during which Stanford’s Chip Heath and McKinsey’s Olivier Sibony discuss new research, fresh frameworks, and practical tools for decision makers. To read the complete transcript,…
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Here is a brief excerpt from an article by Guy Kawasaki, featured by Google+, in which he shares his thoughts about Matthew May’s latest book, The Laws of Subtraction: 6 Simple Rules for Winning in the Age of Excess Everything.…
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Here is an excerpt from an article co-authored by Nicholas Bloom, Raffaella Sadun, and John Van Reenen and featured by Harvard Business Review. To read the complete article, check out others, and sign up for email alerts, please click here.…
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Here is a brief excerpt from an article written by Michael J. Mauboussin for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please click here. * …
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Here is an excerpt from an article written by Michael J. Mauboussin for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please click here. * * *…
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Robert Cialdini on “The Six Principles of Influence”
The Six Principles of Influence (also known as the “Six Weapons of Influence”) were introduced in Cialdini’s book, Influence: The Psychology of Persuasion (1984). A revised edition was published in 2006. Cialdini identified the six principles through experimental studies, and…
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