SPIN Selling

Selling to Big Companies: A book review by Bob Morris

July 14, 2011

Selling to Big Companies Jill Konrath Kaplan Publishing (2005) Actually, her advice applies to almost every sales situation Frankly, I began to read this book with some skepticism because I had already read dozens (hundreds?) of books about sales –…

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Most Valuable Business Insights: 16-20

April 4, 2011

After having read and reviewed so many business books, I now share brief comments about what I consider to be the 25 most valuable business insights and the books in which they are either introduced or (one man’s opinion) best…

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