Scientific American
Here is a brief excerpt from an article by Julia Calderone featured in Scientific American. To read the complete article, check out others, and obtain subscription information, please click here. * * * Scientific American MIND reflects on the major discoveries…
Read MorePayoff: The Hidden Logic That Shapes Our Motivations Dan Ariely TED Books (November 2016) How and why people can have perpetual energy by investing in “a sense of connection, meaning, ownership, and long-term thinking” In Predictably Irrational, Revised and Expanded…
Read MoreIn Where Good Ideas Come From: The Natural History of Innovation published by Riverhead Books/Penguin (2010), Steven Johnson examines the origin and development of what is quite literally one of history’s coolest ideas: the air conditioner. Based in Brooklyn, the…
Read MoreHere is a brief excerpt from an article by Maria Konnikova for The New York Times. One of her key points is that many people have “a deep need to believe in a version of the world where everything really…
Read MoreIn Where Good Ideas Come From: The Natural History of Innovation published by Riverhead Books/Penguin (2010), Steven Johnson examines the origin and development of what is quite literally one of history’s coolest ideas: the air conditioner. Based in Brooklyn, the Sackett-Wilhelm Lithography Company…
Read MoreMaria Konnikova is the author of the New York Times bestseller, MASTERMIND: How to Think Like Sherlock Holmes. She writes the weekly “Literally Psyched” column for Scientific American, where she explores the intersection of literature and psychology, and formerly wrote the…
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Chip Heath’s six basic traits of sticky ideas
Chip Heath’s research suggests that sticky ideas share six basic traits. • Simplicity. Messages are most memorable if they are short and deep. Glib sound bites are short, but they don’t last. Proverbs such as the golden rule are short…
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