Science
Creative Thinkerin: Putting Your Imagination to Work Michael Michalko New World Library (2011) How and why conceptual blending of dissimilar subjects, ideas, and concepts is the most important factor in creative thinking Those who have read any of Michael Michalko’s previously…
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Co–authors of The Dragonfly Effect, Jennifer Aaker and Andy Smith live in Lafayette, California, with their three children. A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her…
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