Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight
Claire Brooks is President and Managing Director of ModelPeople Inc.,a global consultancy offering branding insights and strategic solutions to international clients in categories as diverse as food, fashion and cars. Her global consulting firm developed the Strategic Empathy® framework and…
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Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight Claire Brooks KoganPage Publishers (August 2016) How and why Strategic Empathy® can enrich all human relationships At least since the bazaars in the ancient world, the basic purpose of marketing…
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