Mark Johnson
HBR’s 10 Must Reads for CEOs Various Contributors Harvard Business Review Press (2017) Cutting-edge insights for those who are a CEO or aspire to become one This is one in a series of volumes that anthologizes what the editors of…
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Fast/Forward: Make Your Company Fit for the Future Julian Birkinshaw and Jonas Ridderstråle Stanford Business Books/Stanford University Press (April 2017) “What got you here won’t get you there.” Marshall Goldsmith Goldsmith’s insight serves as the title of one of his…
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Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire Paul Smith AMACOM (2012) “Experience is the best teacher. A compelling story is a close second.” This book is among the best that discuss one or more…
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My guess (only a guess) is that whenever a list of the greatest storytellers throughout history is compiled, Charles Dickens would be among those included. The creative talents of other novelists (notably Balzac and Dostoevsky) are probably ranked higher but I think Dickens’ skills with setting a…
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The Dual Transformation Equation: A + B + C = Δ
In Dual Transformation, a book co-authored with Clark Gilbert and Mark Johnson, Scott Anthony explains how and why to combine assets and benefits of scale with entrepreneurial behavior to drive massive impact. They observe: “When you take your first algebra…
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